PRUSA is a specialty firm that couples highly-customized marketing programs with auction strategies to generate market value on a timely basis. We produce real buyers, real sellers—real fast.
Our team has marketed, sold or advised on well over $2 billion of residential and commercial real estate and mezzanine interests by auction.
Learn more about our experience below.
Since 2009, our firm has represented many types of owners in the marketing and sale of a broad range of both residential and commercial real estate, all by auction. Our philosophy is simple: extensive and customized marketing, coupled with the compelling message an auction delivers, creates urgency and generates market pricing, quickly.
We have successfully implemented our strategies for luxury homeowners, private equity funds, developers, governmental agencies, family offices, private partnerships and many others. In fact, we have closed approx. 700 transactions in New York since 2015 alone. For more, see below.
Vetted sellers with realistic expectations
You name the price
No negotiations or wasteful back and forth on terms
Simple and straightforward contracts
Transparent process
We partner with traditional brokers, we do not replace them
Brokers keep listings and commissions
Our process accelerates the sale process more efficiently – fewer showings and limited back and forth on terms
We streamline the due diligence, contract and entire purchasing process for you
Maximum exposure generates market price
Minimal showings and inconveniences
Your timeline and terms; no wasteful back and forth
Hard/non-contingent contract
Timely sale
On behalf of a company with $23 billion in assets under management, we sold all 6 penthouses at the landmarked conversion at One Hanson Place in Brooklyn for 103% of market price in just 31 days
We sold a Greenwich Village townhouse after only 17 days of marketing to a pharmaceutical executive for 90% more than the suggested opening bid
Our firm was the exclusive auctioneer for the New York State Governor's Office and closed approx. 550 properties for approx. $100 million throughout New York City, Long Island and Upstate, pursuant to the largest contract of its kind throughout the US
We successfully sold the childhood home of then President Elect Donald Trump in Queens for 225% of fair market value
On behalf of Lehman Brothers Holdings Inc., we managed a UCC auction of the mezzanine interests in entities controlling residential portfolios totaling 1,072 apartments and over 900,000 square feet of property in New York City
We sold out the condominiums at 127 Madison Avenue on behalf of a developer in just 35 days (which was 1/3 of the average time on market) at 93% of market price
We auctioned a mansion for $5 million in the affluent Greenwich community on behalf of People’s United Bank, a $24 billion institution
Our team has conducted bankruptcy auctions (e.g., $12 million bulk condo sale in Queens) and conducted and advised on complex mezzanine foreclosure auctions (e.g., $1+ billion John Hancock Tower in Boston, $300+ million 10 Universal City Plaza in Burbank and ~$100 million 590 Fifth Ave in NYC)
Auctioned numerous buildings and development sites in Manhattan, Brooklyn, Queens, Long Island and more on behalf of family offices and private partnerships, both within and outside the partnership dissolution context
Our firm has received tremendous media recognition from the global media for our progressive business model and innovative marketing strategies in major media such as The New York Times, The Wall Street Journal, Fox News, CNN, the New York Post, CNBC, People Magazine, NBC News, ABC News, the Daily Mail, New York Magazine, USA Today, Crain’s, and many others. For additional examples, please click below.
Since 2009, we have served as a market leader in the business. In fact, we have closed approx. 700 sales in the metro New York area since 2015 alone—with an average marketing time of just 6 weeks—all at market pricing. Our process maximizes exposure, creates urgency, and generates market pricing quickly. Here's a video showing nearly 500 bidders at an auction where we sold over 60 properties in New York City in about 90 minutes! For additional information about past auctions, click below.