PRUSA is a specialty firm that couples highly-customized marketing programs with auction strategies to generate market value for our clients on a timely basis. We produce real buyers, real sellers—real fast.
Our team has more than 50 years of experience marketing and advising on the sale of over $2 billion worth of real estate by auction.
Learn more about our experience below.
Our firm has represented many kinds of owners in the marketing and sale of a broad range of both residential and commercial real estate, all by auction. Our philosophy is simple: extensive and customized marketing, coupled with the compelling message an auction delivers, creates urgency and generates market pricing, quickly.
We have successfully implemented our strategies for luxury homeowners, private equity funds, developers, governmental agencies, family offices, private partnerships and many others. In fact, we have closed almost 700 transactions in New York since 2015. For more, see below.
Vetted sellers with realistic expectations
You name the price
No negotiations or wasteful back and forth on terms
Simple and straightforward contracts
Transparent process
We partner with traditional brokers, we do not replace them
Brokers keep listings and commissions
Our process accelerates the sale process more efficiently – fewer showings and limited back and forth on terms
We streamline the due diligence, contract and entire purchasing process for you
Maximum exposure generates market price
Minimal showings and inconveniences
Your timeline and terms; no wasteful back and forth
Hard/non-contingent contract
Timely sale
Sold all 6 penthouses at landmarked conversion at One Hanson Place in Brooklyn for 103% of market price in just 31 days
Sold Greenwich Village townhouse after only 17 days of marketing to pharmaceutical executive for 90% more than the suggested opening bid
Since 2014, our firm has been the exclusive auctioneer for the Governor's Office of New York and has sold approx. 550 properties for approx. $100 million throughout New York City, Long Island and Upstate, pursuant to the largest contract of its kind throughout the US
We successfully sold the childhood home of then President Elect Donald Trump in Queens for 225% of fair market value
On behalf of Lehman Brothers Holdings Inc., managed UCC auction of the mezzanine interests in entities controlling residential portfolios totaling 1,072 apartments and over 900,000 square feet of property in New York City
Sold out the condominiums at 127 Madison Avenue on behalf of a developer in just 35 days (which was 1/3 of the average time on market) at 93% of market price
Auctioned mansion for $5 million in affluent Greenwich community on behalf of People’s United Bank, a $24 billion institution
Our team has conducted bankruptcy auctions (e.g., $12 million bulk condo sale in Queens) and conducted and advised on complex mezzanine foreclosure auctions (e.g., $1+ billion John Hancock Tower in Boston and $300+ million 10 Universal City Plaza in Burbank)
Auctioned numerous buildings and development sites in Manhattan, Brooklyn, Queens, Long Island and more on behalf of family offices and private partnerships, both within and outside the partnership dissolution context
Our firm has received tremendous media recognition for our progressive business model and innovative marketing strategies in major media such as The New York Times, The Wall Street Journal, Fox News, CNN, the New York Post, CNBC, People Magazine, NBC News, ABC News, the Daily Mail, New York Magazine, USA Today, Crain’s, and many others. We have an extraordinarily unique ability to leverage the media to our clients' benefit. For additional information, please contact us.
Since 2015, our firm has closed about 700 sales—with an average marketing time of just 6 weeks—all at market pricing. Our process maximizes exposure, creates urgency, and generates market pricing quickly. This video shows nearly 500 bidders at an auction where we sold over 60 properties in New York City in about 90 minutes! Click below to see more Results.