Paramount Realty USA

PRUSA is a specialty firm that couples highly-customized marketing programs with auction strategies to generate market value for our clients on a timely basis. We produce real buyers, real sellers—real fast.

Our team has more than 50 years of experience marketing and advising on the sale of over $2 billion worth of real estate by auction.

Learn more about our experience below.

Our firm has represented many kinds of owners in the marketing and sale of a broad range of both residential and commercial real estate, all by auction. Our philosophy is simple: extensive and customized marketing, coupled with the compelling message an auction delivers, creates urgency and generates market pricing, quickly.

We have successfully implemented our strategies for luxury homeowners, private equity funds, developers, governmental agencies, family offices, private partnerships and many others.  In fact, we have closed almost 500 transactions in New York since 2015. For more, see below.

Buyers

We Line Up Real Sellers

Vetted sellers with realistic expectations

You name the price

No negotiations or wasteful back and forth on terms

Simple and straightforward contracts

Transparent process

Brokers

We Work Together

We partner with traditional brokers, we do not replace them

Brokers keep listings and full commissions

Our process accelerates the sale process more efficiently – fewer showings and limited back and forth on terms

We streamline the due diligence, contract and entire purchasing process for you

Sellers

We Produce Real Buyers

Maximum exposure generates market price

Minimal showings and inconveniences

Your timeline and terms; no wasteful back and forth

Hard/non-contingent contract

Timely sale

Private Equity Funds

Sold all 6 penthouses at landmarked conversion at One Hanson Place in Brooklyn for 103% of market price in just 31 days

Luxury Homeowners

Sold Greenwich Village townhouse after only 17 days of marketing to pharmaceutical executive for 90% more than the suggested opening bid

Governmental Agencies

Since 2014, our firm has been the exclusive auctioneer for the New York Governor's Office of Storm Recovery and has sold approximately 470 properties throughout New York City, Long Island and upstate

Unique & High-Profile Properties

We successfully sold the childhood home of then President Elect Donald Trump in Queens…twice!

Global Financial Services Firms

On behalf of Lehman Brothers Holdings Inc., managed UCC auction of the mezzanine interests in entities controlling residential portfolios totaling 1,072 apartments and over 900,000 square feet of property in New York City

New York City Condominium Developers

Sold out the condominiums at 127 Madison Avenue on behalf of a developer in just 35 days (which was 1/3 of the average time on market) at 93% of market price

Lenders

Auctioned mansion for $5 million in affluent Greenwich community on behalf of People’s United Bank, a $24 billion institution

Distressed Sales

Our team has conducted bankruptcy auctions (e.g., $12 million bulk condo sale in Queens) and conducted and advised on complex mezzanine foreclosure auctions (e.g., $1+ billion John Hancock Tower in Boston and $300+ million 10 Universal City Plaza in Burbank)

Partnership Sales

Auctioned numerous buildings and development sites in Manhattan, Brooklyn, Queens, Long Island and more on behalf of family offices and private partnerships, both within and outside the partnership dissolution context

Our Press

Our firm has received tremendous media recognition for our progressive business model and innovative marketing strategies in major media such as The New York Times, The Wall Street Journal, Fox News, CNN, the New York Post, CNBC, People Magazine, NBC News, ABC News, the Daily Mail, New York Magazine, USA Today, Crain’s, and many others. We have an extraordinarily unique ability to leverage the media to our clients' benefit. For additional information, please contact us.

View Press

We Deliver Real Results

Since 2015, our firm has closed about 500 sales—with an average marketing time of just 6 weeks—all at market pricing. Our process maximizes exposure, creates urgency, and generates market pricing quickly. This video shows nearly 500 bidders at an auction where we sold over 60 properties in New York City in about 90 minutes! Click below to see more Results.

Our Results
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